If you are a Personal Trainer or Fitness Coach struggling to get paid what you're worth, please know this ... Your lack of success has nothing to do with having the "right"certifications, bootcamps, core training or whether you train cross-fit style.

The success you crave is being held hostage because of something much more simple and easier to solve, if you are only willing to listen.

So why are trainers and gyms failing at such an enormous rate?

Here’s why. Where most trainers get lost (I’m talking seasoned pros and total rookies), is in not bringing value (beyond a list of exercises) to their clients.

A $15 Groupon doesn't bring value. You may get interest, but cheap doesn’t fix the problem, it doesn’t create loyalty. (The dumbbell rack is stacked high with gyms and trainers who closed their doors despite cheap memberships and cheap training packages.)

Adding to the frustration, Facebook and Twitter doesn’t sell. Having a zillion "likes" and followers alone won’t fill your roster.

Even working in a busy gym won’t promise new clients if you don't know how to set yourself apart.

The harsh reality is... most trainers out there are going through the motions. They literally make crap up right before their client arrives and bank on the idea that getting them “sore” will keep clients coming back.

I hope you allow this reality to sink in.

Long term loyal customers "stick" because you’ve earned their respect and loyalty ... and given them TONS of great reasons to stay.

I promise you, at least one of you has a client right now who is sitting in front of their monthly budget with a pen and a calculator realizing how much they could save if they cut you out.

I'm not trying to be a jerk, I'm speaking from experience. I had a period when my business was in the toilet because I did not see my service through the eyes of my client. The moment I shifted my perspective, everything changed.

I promise you can make these changes too, it doesn't take long and it's downright simple to accomplish. Especially with a 20 year fitness veteran working side by side with you.

And once you “shift” you’ll know how to bring a whole new level of service that will blow your clients away.

It's time to get personal.

If you don't know the rules for today's world, you will forever struggle and likely remain on the hamster wheel feeling lost about how to grow your business and make real money.

The no BS answer, you better believe it. Again, it’s not magic ju ju. It’s simple principles, the same principles that created over $250,000 worth of business for me in four years. That stat may not blow your hair back, but that $250,000 came from one client. I have several more paying $4,000-$10,000 annually, year after year.

What I'm offering here is a proven formula broken down into 20 real world, time-tested and easy to apply principles that ensure that you find the perfect clients and keep them for years whether you just started training last week ... or you have several years of road wear.

Your clients will pay you more and they'll stay with you longer.

Your business will grow in directions you've never imagined.

You'll finally stop living month-to-month.

Everything you need to change your business is in this book.

I'm not a guru. I'm a trainer just like you that works a simple plan of proven principles.

You can contact me directly with your questions or concerns (orders@20legalways.com). I’m invested in the process of making you happy. I want you to be 100% comfortable about ordering even if you’re not totally convinced and need a test drive first. Your risk is nothing as long as you agree to give it a try.

Listen, this is serious stuff for people who are serious about achieving success. This should not be a hard decision to make, you a have a great opportunity here. Order now while it’s fresh in your mind and your impact can begin right away. I look forward to hearing from you.

Best wishes,

Kevin

ps: I’m handing it off to you now, it’s up to you to make the decision to come on board and see what the fuss is all about or to walk away giving in to the non sensical belief that you are a victim of the economy.

This is a time to be honest with yourself. Every single principle in the book is something you can start doing right now.

These principles saved my business and brought it over the six figure mark three separate times. If applied, they will do the same for you or you'll get your money back.

In 20 Legal Way's you'll learn

► How one simple strategy helped me kick my income up over 70k! (page 14)

► Another principle showed me that I had a gold mine one block away from my house! (page 29)

► "Sheep don’t drive limousines." When I realized that principle, I worked less and made a whole lot more! (page 17)

► The single fastest way to lose a client or how I made and easy $25,000. (page 27)

► It's never about price. (page 36)

No matter the economy

No matter what city

No matter your expereince level

And especially no matter how tough the last two years have been

My business is a living testimonial to either following or ignoring these principles.

For years I enjoyed a great business with an easy lifestyle. Then I started sleep walking through my days and within a short period of time, I was scrambling for dear life to save not just my business but keep a home for my family. So I know all too well, the horrible feelings of being broke, and wondering if you should find something else like “a real job.”

But I promise, all that’s required is to:

Stop blaming the economy.

Make the decision to get started.

I promised you it’s not complicated.

You get see where I screwed up... and you get to see how I make myself stand out from other trainers.

Bottom Line ... this ebook is clear, honest, and universal for anyone wanting to kick their business into high gear. You are already at your computer, invest in your business 100% RISK FREE. If you don't come away with at least one idea that will change your business, you don't pay anything. A week of coffee is a bigger investment, and it will yield you nothing more for your business than bad breath.

Before I sign off I will also include in this “game changing” offer, a copy of my latest report, How to Score 3 Clients in 3 Weeks. It's my easy no fail method to up your income fast!

Combined with 20 Legal Ways to Build a Six-Figure Personal Training Business... You are strapped in and ready for take off.

To get your copy immediately, simply click on this link and order!

Cut to the chase...

How much?

It’s absurdly reasonable

Especially considering how one principle or idea can bring thousands of dollars into your monthly income.

Your cost for the entire offer, with the 20 Legal Ways ebook and a copy of my newly released How to Score 3 Clients in 3 Days is less than a jug of protein powder, only $39.00

Just one of the ideas in either book could change your entire business right now!

So it's an easy fit into your budget.

Want to hear something better? You are not on the hook for even a penny by checking this ebook out personally. Because you have a 100% guarantee. My only request is you give this 100% just like I'm offering 100% - you can't lose. You'll have 60 days to give it an honest try.

How long do you want to keep living month to month or continue stressing over the fact that losing just one client can determine whether you can pay your rent, phone bill or just going to the movies? Are you finally ready to learn the first simple step to becoming a trainer worth holding onto?

Can I learn to do this quickly and easily?

Are you humble enough to learn from someone who has made most of the mistakes and learned how to turn his business around?

"This is a great book invaluable for any personal trainer or private strength coach who desires to develop a profitable business. Kevin not only talks the talk but he walks the walk and his business insights and profit building advice coupled with his years of experience is invaluable."

Kelly Bagget, owner of www.higher-faster-sports.com

BONUS!!

Order your copy of 20 Legal Ways and receive a brand new copy of my latest report, How to Score 3 Clients in 3 Weeks valued at $27.50!

Dear trainer,

The personal trainers and fitness professionals who are rocking their businesses right now know there’s no magic ju ju to bring in the big bucks.

Here’s the answer, stop being a luxury and become a necessity. Nothing glamorous.... Become so vitally important, your clients flat out refuse to cut you from their monthly budget.

As the award winning author of the acclaimed #1 bestseller 7 Rules of Achievement Tom Terwilliger is recognized as a leading authority on Fitness and the Science of Goal Achievement. His personal accomplishments include, countless body building titles including Mr. America, longtime ‘Fox Sports Net’ TV show host and producer, successful fitness entrepreneur, and bestselling author.www.TomTerwilliger.com

After posting an excerpt on a fitness forum...

"I'm not even a personal trainer, but after reading the first couple pages provided ... i want more! Frustrating that it ends so abruptly after a few great pages - please upload the complete version! cheers."

Charlie, Assistant Judo Instructor, Coffs Coast Judo, Coffs Harbour, Australia

"I love this book. It is an easy, quick read with lots of extremely valuable nuggets of information. I love how he lays it all out and points out his faults and successes. It reads very well and is inspiring. I really like the part on the lizard brain. I would say this book is also about achieving success throughout your life. I am going to read it again for some more inspiration. I started working on my business while I was reading and feeling encouraged by the ideas he suggested in the book. Great job. A labor of love!!!"

Melanie Penfield, Yoga Instructor, Evergreen Ctr. for Yoga, Evergreen, CO

I had the pleasure of working side by side Kevin Cox for several years and I have always been impressed with his easy going and cooperative demeanor and broad scope of knowledge and experience in the areas of both fitness and entrepreneurial business. So when I read is latest book ‘20 Legal Ways to Build a Six-Figure Personal Training Business’ I wasn’t surprised by the broad scope of wisdom it conveyed, but what I

was surprised by was its depth. When Kevin talks about “mediocrity as death” in chapter one he hit the nail on the head and never misses the mark from that point on.

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